ART FILE SPECIFICATIONS

ART FILE SPECIFICATIONS

In order to process your project in a timely manner and avoid any delays the listed guidelines should be followed.

How to expedite the artwork processing

Use our template to set up your artwork. Submit high res print ready pdfs, with bleed included, text converted to outlines, links embedded and template layer turned off.

ACCEPTABLE FILE FORMATS

.TIFF, .JPG, .EPS, .PDF , .PSD , .AI, .INDD CS5 or previous versions. We work with MAC and PC platforms.

RECOMMENDED SOFTWARE to create your art

Photoshop, Illustrator, Indesign CS5 or previous versions If need be we can also take QuarkXPress version 8, but we are set up better for the above programs. If none of these programs are available to you, please contact us for possible additional options. You may take advantage of our Inhouse design services. Please contact your Sales Professional for a quote!

SENDING US YOUR FILES

We Accept

  • CD-R / CD-RW Disks
  • E-mail your files to your Sales Representative or Account Manager if the size is below 10MB.
  • Upload to our FTP site ftp.reelpicture.com

Contact your Sales Representative or Account Manager for instructions.
Note that an "ftp-client" (ftp software used for file transfer) will have to be used to access the ftp site. i.e. "cute-ftp" for PC or "Fetch" for MAC.
Be sure to inform your Sales person or Account manager when art was uploaded.
We also accept file transfers through online utilities such as YouSendIt.com.

File Naming

Please limit your art file submissions to files that are needed for the project. Naming the files accurately will expedite the processing. For example "ProjectX disclabel". Please stick to project titles you gave in the PO, especially if you submit several projects at the same time. Submit links and fonts collected in separate sub folders named "fonts" and "links" to avoid mix ups.

INCLUDING FONTS AND LINKS is crucial
  • Type/Fonts - Convert all text to outlines. Note that the embedding process used in exported pdfs may not suffice depending on the type of font and printing method used. If you are taking advantage of our Inhouse design services and wish for us to edit text in your artwork you may submit text not converted to outlines. This will require including all printer and screen fonts used to create your artwork. NEVER have regular white text or Graphics set to overprint as they will not print!
  • Linked Graphics - Be sure to include all of your placed / imported images when you send your artwork. You may submit them embedded in the art file or separately in a "links" folder.
SETTING UP YOUR ARTWORK for best print result
  • Bleed - If you want your image to extend to the edge of the printed material (full bleed), a bleed of no less than 1/8" should be used. If art does not have enough bleed it may result in a white frame. Disc label art will have to bleed through the center. Please see our templates for a graphical depiction of this.
  • Image resolution - We recommend that you send artwork at 300 DPI for most jobs, or 1200 DPI for line art. For the best print quality please send Graphics and text vector based as they print crisper. Programs capable of producing vector graphics or text include Adobe Illustrator or Indesign. Photoshop is recommended to be used for image manipulation and preparation rather than art layout and text creation as it is a raster based program.
  • Color mode - Artwork should be set to CMYK color mode or grayscale for black and white art. RGB color mode is a web design specific color mode that tends to display colors differently. Often it appears more saturated than CMYK print production color mode does. Creating art in the wrong color mode may give a distorted preview.
  • Template layer - The artwork should always be on a separate layer from the template to ensure the template guides will not print. Lock the template layer before creating your art to ensure no art elements accidently end up on the template layer. Never merge and flatten a template layer and an artwork layer.
INK SELECTION

We offer CMYK 4 Color Process Printing as well as PMS Spot Color. For specific solid color matching please consult a Pantone Color Swatch Book. We use all the Pantone Solid Coated colors and Pantone Solid Metallic Coated colors.

Projects quoted for CMYK printing may be put on hold if they use CMYK + spot colors. We will verify with you if you would prefer to print this CMYK or change your PO to CMYK+ spot color printing. In most cases we can simply convert the spot colors to CMYK for you. Artwork that is quoted to print as a certain spot color needs to be set up and separate correctly.

NOTE that for disc label printing we may recommend spot color printing over CMYK depending on your artwork. Ask your Sales person for the "CMYK versus Spot color" Graphics design tip for more information. To accentuate your disc image you may choose a glossy clear overlay that we call a "Clear Coat" that acts like a UV coating on a disc. Clear coat is generally used for o set printed disc labels, but can be used on the screen printer as a separate color.

BOOKLETS

Multi page projects should be submitted in multi page supportive formats like pdf or INdesign. If those are not available to you please submit the booklet art in several art files indicating the spread or page number clearly in the name.

For example "ProjectX p12and1", etc.

Stapled booklets will have to be submitted in Printers Spread. See templates for more information.

Hardbound books in Readers spread.

Not adhering to outlined specs may result in undesirable results and releases Reel Picture's liability.